Although many of us use Social Media to promote our business and products, the Press Release still plays it part in marketing. Here we exam the Pro’s and Con’s…
- Access to a wider audience
It is an opportunity to tell your story, ok it may not be breaking news, but it is an opportunity to get coverage in trade journals, local newspapers and magazines, blogs or other publications relevant to your sector.
- It’s cheap publicity
Did we say it’s cheap? It may require some time and effort on your behalf but it is inexpensive in comparison to other forms of advertising.
- You can establish your company as an industry expert
A well written article will help to establish you as an expert – it is an opportunity to demonstrate your skills, expertise and knowledge. It helps you to become an organisation that customers will come to for information, advice and guidance.
- Your input over copy
You may not have much control over what is written. You can write the Press release and distribute it but the journalist will have final say over what content they use (unless you are paying). Remember, the final article may not say everything you wanted.
- They cannot have a direct selling or advertising edge
This is the most common mistake people make. It is not an advert, it needs to have journalistic content and be telling a story.
- Competition is fierce
There is a high level of competition for press releases so there is no guarantee that your article will be published or indeed meet the intended audience.
If you are not sure where to start let us help you, we are experienced in overcoming the disadvantages and utilising the advantages.
We work with our existing clients, to create ideas for publication, write the copy and distribute the content on their behalf.