You may think that now is the time to stop marketing your business as we are all in lockdown and things are quiet. No! That’s not the case, in fact it’s the opposite!! Now is the time to increase your online presence and to develop your brand awareness. Although we may not be able to promote our businesses in person, having a strong online campaign will ensure that you achieve a wide audience and remain connected with your customers or potential customers. During lockdown people have increased their online activity dramatically, utilise this to your advantage, it could become the new normal.
Those of us that can, continue to work from home and have adjusted our offers to accommodate the current lockdown. But if your business has closed during this period ensure that you still have an online presence, even if it’s just to keep customers up to date – it’s important to remain present. You don’t want to become invisible.
If you have adjusted your business to meet the demands of the lockdown then now is the time to tell people about those changes, what is your offer? Do you have any online services? Are you organising virtual meetings? Now is an excellent opportunity to familiarise yourself with the world of online marketing, update your website and keep your social media posts regular, authentic and up to date.
It’s important to stay connected. Send an email, make a phone call or a skype call, do what works for your business. When we are out of quarantine people will remember those who took the time to get in touch.
We appreciate that during these challenging times you may not have a large budget for marketing, but it is something you can do yourself, read our blogs https://www.mood-design.co.uk/blog/ or look at our YouTube channel https://www.youtube.com/channel/UCDke2JEE0JrNw7MVGK6wRBA to help get you started. Alternatively, we charge by the hour, so it doesn’t need to cost a small fortune to get you organised, give us a call to discuss your requirements 01925 963162. Good luck and let us know if you have any questions!