Did you know that 91% of people prefer visual content over written content.
Also, the human brain processes images 60,000 faster than text!
Add that to the fact that articles with images get on average 94% more views, you start to realise how important it is to use images in all types of marketing.
One of the most asked questions of any designer is where do you source your images? The answer is that we use a variety of sources depending on what we need.
Sometimes a project will require bespoke photography, especially if our client is selling products. These may be for use on a e-commerce website, social media or in a printed or on-line brochure. In this case we call upon several local photographers that we have worked with for many years.
Some industries that we work with require something more abstract, such as an illustration or graphic to accompany their marketing materials. In this case we have several options. We can create a bespoke illustration for their use. But this can sometimes be outside of the budget for some of our smaller clients.
When projects require illustration but have a limited budget we then use an image bank to look for stock illustrations (created by someone else and sold via a subscription service) and then adjust and customise them to suit our clients. This can be a much more cost effective way of producing artwork.
We subscribe to several stock libraries which give us access to a variety of photographs for commercial use. We pay a monthly fee, pay per image or even for the amount and type of use. These stock services vary greatly in both cost, quality and range of images.
Who to use
One of our favourite sites is freepik.com, they allow people to use images for non commercial projects free of charge. For a commercial licence you pay a small monthly fee. They offer a range of both illustrations and photographs and are constantly updating their portfolio. Take a look at the types of images they offer below.