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Why lockdown is the best time to market your business!

You may think that now is the time to stop marketing your business as we are all in lockdown and things are quiet. No! That’s not the case, in fact it’s the opposite!! Now is the time to increase your online presence and to develop your brand awareness. Although we may not be able to […]

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How has technology changed marketing?

Technology strongly influences how we live, learn, and work.  It is constantly changing and evolving. Because of this, it means that we have to adapt and change how we market our organisations, products and services. Social media has given us different platforms to promote and increase awareness, develop strong relationships with our customers and introduce […]

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A picture tells a thousand words…

Or so the saying goes. Using images in your promotional and marketing material does attract more interest. People are more stimulated visually and 90% of the information transmitted to the brain is visual. This can be especially useful when you are using data that can be quite difficult to absorb. Turning this data into an infographic can […]