Significant dates throughout the year There are many special days every year that your business can use as a marketing opportunity. The themes for these days can help your business be found through various searches. You can incorporate a business service or product into the content and you have a topical piece for both your […]
What should you put in your business marketing strategy?
How to start creating your business marketing strategy If you run a business and you are about the start advertising or promoting your business in any way you should have created a marketing strategy. This document will help you to ensure that all of your marketing activity will produce the results you are hoping to […]
How to create a content calendar
Why do you need a content calendar? As a business, having a content calendar will help you to prepare your marketing material in advance. You know what needs to be done in the coming months and it allows you time to create the perfect content. We create content calendars for all of our clients, it […]
The Pro’s and Con’s of a Press Release
Although many of us use Social Media to promote our business and products, the Press Release still plays it part in marketing. Here we exam the Pro’s and Con’s… Advantages Access to a wider audience It is an opportunity to tell your story, ok it may not be breaking news, but it is an opportunity […]
How has technology changed marketing?
Technology strongly influences how we live, learn, and work. It is constantly changing and evolving. Because of this, it means that we have to adapt and change how we market our organisations, products and services. Social media has given us different platforms to promote and increase awareness, develop strong relationships with our customers and introduce […]
How to create blog titles that encourage your audience to read your posts!
Ever wondered why your blogs don’t get much attention? Not only do we want to get the attention of our audience but we also want them to read our blog. According to research, 80% of the information received by the brain is visual, so making things look good is very important. A catchy title and […]
Sloppy marketing must stop now!
Marketing your business is one of the most important ways you can increase awareness and sales. It is critical that you get it right. You need to know who you are targeting, where you will find them, and what you have that they will want, or solutions to the problems that they have. Twice in […]
Are QR codes alive and kicking?
Quick Response Codes are a type of two dimensional barcode, originally developed by car manufacturers in Japan. It is an optical label that can be read by machines and contains information regarding the product. They look similar to a bar code and are scanned in much the same way. They experienced a peak in popularity […]
How to make your customers and contacts feel great
I have been working with a lady called Sue, she runs a Forever Living business and has decided to get her marketing activity in order. This way, not only will she help grow her own business, but will have strategies and campaigns that work to pass on to those in her team. Sue is, in […]
LinkedIn updates – groups
Ever since Microsoft bought LinkedIn, subtle changes have been made. The platform has been modified and has come back as a social media player, especially for the business environment. In their latest announcement, LinkedIn have decided that groups are valuable to them, so they are making changes to bring them back into the fold! From […]