Technology strongly influences how we live, learn, and work. It is constantly changing and evolving. Because of this, it means that we have to adapt and change how we market our organisations, products and services.
Social media has given us different platforms to promote and increase awareness, develop strong relationships with our customers and introduce new products and services. It’s an opportunity to communicate and develop meaningful relationships. To do this, you need to be aware of where your target market is active and what sort of material they are sharing, their likes and their expectations.
Some traditional methods are becoming dormant, with a huge reduction in spending on adverts, both in publications and on the TV. Technology allows us to reach a similar audience almost instantly and can have a further reach than traditional methods.
Creativity and innovation remains a key component in social media marketing; utilising the different platforms, but now we need an understanding of data, technology, analytics and how these apply to our businesses.
Some organisations will find this easy as they are based online, for others to adapt, it can take time and curiosity as to how it can be applied successfully. It’s not just as simple and putting out a few posts, to use technology effectively you need to understand what is required, be consistent and posts need to be relevant, concise and engaging. We all carry our mobile phones with us – think about what you take notice of and what you simply ignore.
Marketers need to combine their creative ideas with technical knowledge. Campaigns need to be attention grabbing and intuitive. Technology will not remain the same, what we are using now will be developed and updated in several years’ time. It is important to remain up to date and embrace new technology to ensure that marketing is successful.
Modern marketing departments need to be a mix of traditional marketing departments and IT departments, a merger of their experience and skills. if you struggle with either aspect of this, why not give us a call.