illustrations

A picture tells a thousand words…

Or so the saying goes. Using images in your promotional and marketing material does attract more interest. People are more stimulated visually and 90% of the information transmitted to the brain is visual. This can be especially useful when you are using data that can be quite difficult to absorb. Turning this data into an infographic can […]

the meaning of colour

The hidden meaning of colour

Visual experiences Visual experiences are all about colour and pleasing the eye. Colour can make something boring or chaotic if not used correctly. It is important to know the emotions and meanings that colours represent, particulary when choosing colours for a brand or advertising. This will represent you and your company and you do not […]