Or so the saying goes. Using images in your promotional and marketing material does attract more interest. People are more stimulated visually and 90% of the information transmitted to the brain is visual.
This can be especially useful when you are using data that can be quite difficult to absorb. Turning this data into an infographic can dramatically increase it’s appeal.
According to research by Xerox, coloured visuals increase people’s willingness to read a piece of content by 80%.
There are many different types of images, below we have listed our top ten.
- Screen shots
- Instructions (Step by Step)
- Call to action
- Special offers and promotions
Now, you may be worried about the cost of creating images but there is lots of free software out there if you have the time to learn how to use it. You can find a selection of them reviewed here.
If time is tight however, do consider using a graphic designer, not only do they spend many years learning their trade, they have the skills and experience to create bespoke images in a fraction of the time.