Yesterday, I was asked to give a 5 minute presentation about twitter to a group of 20 business people, the majority of which already use twitter. So, what can you say in five minutes?
I wasn’t sure I could deliver anything that would be useful to existing users in such a short time, but by the time I got to my second point, the room was already telling me that the information I had shared would save them time.
Below is an outline of my points:
- You have the maximum of 140 characters, but I recommend that you only use 120, this will allow others to retweet you without having to edit your message.
- Use a url shortener, try owl.ly or bit.ly, they will reduce the amount of characters in any web link that you use, allowing you more characters for your message.
- Use a call to action, like any marketing activity. Put Pls RT, call now or tweet me, people are lazy and at the end of the day they need prompting!
- Use software to schedule messages, this allows you to post when you are otherwise engaged. I like Hootsuite but Tweetdeck also offer a free to use package. Just don’t do this all the time, you need to join in the real time conversation too.
- Use images, an image can say a thousand words!
- Spend some time to find and follow people, look for people who share your interests or are experts in their field.
- Use lists, this is probably the least used and most useful feature in twitter. Make lists, this allows you to view that lists activity and filters out all the other tweets.
- Test days of the week and times of the day. You need to analyse your activity to find out what is working and what is not.
- Finally, plan, implement, analyse and adapt to your needs and requirements.
Let me know if you have any questions. Happy tweeting.